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Log Analysis
You've got the traffic. But visitors come in – and leave quickly – without taking action. What's wrong with this picture? Find out through a log analysis.
Log files are large, boring chunks of code automatically generated by your site's server. Even if you've never looked at the files, they're there.
Log files may be your best friend when you need the unvarnished truth about your web site. A thorough study of your log fields yields a fascinating portrait of your visitors:- who they are,
- what they're looking for,
- what they like about your site,
- the paths they take through the site,
- where they get lost,
- where they get captivated,
- what spurs them to action,
- what turns them off,
- which pages keep visitors coming back for more.
The answers to your sales blocks are revealed in your log files – no more mysteries – just hard data. You don't need an oracle. You don't need a Guru. You just need someone who can slice and dice your log file data and analyze it.
We analyze your log files. And then, in plain English, we'll tell you what's working on your site – and what's inhibiting your conversions rates.
It could be that you've been looking for traffic in all the wrong places. A fine-tuned pay-per-click campaign or a targeted link campaign will go a long way towards attracting and converting qualified traffic. Good search optimization will target people who are looking for what you have to offer.
If the qualify of your traffic is not the problem, then your web site itself is the likely culprit. It's time to consider a Site Redesign!
Like most things in life, once we've identified the problems, we can develop solutions. Get to the bottom of your low conversion rates with a log analysis. Your bottom line will start looking a whole lot better!
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