Copywriting

Q: What makes for good copy on the Web?
A: Words that get your customers to do what you want them to do.

You want people to Buy. Or to Subscribe, Sign-up, Enroll, or act in some measurable way.

Good Web copy draws people in and keeps them clicking – compelling them to take Action.

Web copywriting is tricky, because each page needs to serve two markets – your customers and the search engines. You want to speak to your market – in their language – while satisfying the search engines with spider-friendly phrases.

Good Web Copywriting: 1) tugs at the hearts and purse-strings of your customer base, 2) in less than a minute, 3) while feeding the search engines.

Like the site design and architecture, your web site copy needs to resonate with your visitors. Sometimes, a more formal tone is most appropriate, as the client wanted for this site. Other times, copy needs to be very brief and direct, because we know customers are not big on reading, as is the case with this site.

Web copy is one of the integral elements that prods your site visitors into doing what you want them to do – take some action that leads them to the Buy button!

Strong copy writing creates marketing Campaigns That Work!