|
Know Where You Stand
You want your Web site to stand out in the crowd. You want it to be distinctive. The easiest to use. The most referenced.
How do you out-shine the competition? Study your competitors and learn from them.
A good competitive analysis will tell you:
- Which competing web sites are most popular, and why
- What competitiors are offering- and you're not- but should
- Opportunities that others are missing- and that you can exploit
- How to avoid being just another "Me, too" site
- Best practices: Competitor's Web site features that really work, and that you could emulate and improve upon
- Worst practices: Avoid repeating your competitors' mistakes when doing a Site Makeover or creating a new marketing strategy
- Sites to Watch: The Best and The Worst sites in your field warrant some monitoring. You want to keep pace with The Best, and become aware when The Worst improve and emerge as a stronger competitior.
Competitive analyses are a great - and economical - way to discover new and faster roads to success. They may also prepare you to deal with emerging trends that may negatively affect your business.
If you're contemplating a Web Site Redesign or Makeover, get a Competitive Analysis before you do anything! You'll be glad you did.
(A brief competitive analysis is included in our Site Design and Site Makeover Process.)
Home •
Increase Sales • Generate Traffic •
Marketing Strategies •
About Us
No part of this publication may be reproduced in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher.
©1999, 2000-2003 Campaigns That Work. All Rights Reserved.
|
